EUROPEAN STYLE 101

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The European woman has become a kind of mystic figure, thanks to style icons such as Coco Chanel, Lou Doillon, Sophia Loren, or Ursulà Corberó, contributing to the belief that refinement is flowing effortlessly in their blood. But fear not: a quick-style lesson might be all we need to transform ourselves into true European fashion buffs. Now we just need a croissant… and to live in Paris! #pleaseandthankyou

What makes this style so alluring, chic and timeless? In this quick guide of style tips, we’ll explain it all to you. Stick around, we’re spilling secrets!

 

Secret n.1 – Only  ONE statement piece per outfit

An European fashionista layering loud statement pieces is a rare sight. You’ll notice that a statement piece is pretty much always worn with discreet basics. If you want to highlight your brand new colourful bag, wear it with jeans and a neutral top. If you have a brightly printed skirt, play it low-key for the rest of your look. Attention should be brought in a natural way to what you want to put forth.

OUR INSPIRATION: VANESSA PARADIS

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Secret n.2 – Don’t shy away from black and classic patterns

Now don’t think we are against colour, quite the opposite. However, even the prettiest shades of tangerine, fuchsia or crimson can’t beat good old reliable black hues. These women love it unconditionally, and their wardrobe always includes a solid base of neutral blacks. Add to that classic patterns like hounds tooth or polka dots and voila!

OUR INSPIRATION: URSULA CORBERÓ

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Secret n.3 – Bend gender

It is a well-known fact that European woman loves the garçonne, boyish look. Pick up a XL jacket, a shirt from your boyfriend’s side of the closet, or trousers with darts, and you’ve got it! However, make sure your whole outfit is balanced by adding more feminine pieces, like a silk shirt or heels.

OUR INSPIRATION : CAMILLE COTTIN

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Secret n.4 – Practice the art of accessorizing

While their style is often classic and paired-down, European beauties truly understand the power of an accessory. It is the final touch that makes the difference between a cute look and a great look. Play around with hats, sunglasses, or small scarves to always stand out. Beret, anyone?

OUR INSPIRATION: MONICA BELLUCI

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Secret n.5 – Be effortless

-     I love your cardigan!

-     Oh this old thing? I picked it up in a random thrift store.

You’ve met them, with their messy hair, oversized tees, destroyed jeans, and vintage finds. These women seem naturally super stylish, as if they always wake up looking life off-duty runway models. However, we think that looking effortlessly cool is an art that can be taught. Oui, oui!

OUR INSPIRATION : CLÉMENCE POÉSY

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So, who’s up for a baguette and some cheese?

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